Will the World Cup Soccer Boom Last?
Aug. 25 (Bloomberg) –- The 2014 World Cup stimulated unprecedented U.S. interest in soccer. FC Bayern Munich, one of Europe's most successful clubs, has opened a New York office and hopes to capitalize on the sport's U.S. growth. Bloomberg Businessweek's Brendan Greeley explores how the strategy may pay off for Bayern and its sponsors. (Source: Bloomberg)
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