Kiip Aims for New Approach to Mobile Ads

July 30 (Bloomberg) -- Kiip CEO Brian Wong discusses how his company plans to change the monetizing of mobile. He speaks with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
What You Need to Know: Markets Surge, Greece, China
27:50 - Bloomberg's Jonathan Ferro briefs you on the day's top stories.
  • Greece Crisis Is Really Chaotic Right Now: Lockhart
  • Write Off Greek Debt, Allow Temporary Euro Exit: Sinn
  • Fed’s 2016 `Dot Plot` Poised for Rate Hike Change