Kumbh Mela: 100M Captive Audience for Advertisers

March 11 (Bloomberg) -- Bloomberg's Jessica Howard reports on how advertisers are taking advantage of the captive audience at the Kumbh Mela festival, the largest gathering of humanity in the world attracting 100 million participants.
The Growth of the Action Camera Market
06:52 - Ricoh Imaging's Jim Malcolm, iON Worldwide CEO Giovanni Tomaselli and 360fly CEO Peter Adderton discuss the growth of the action camera market with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
  • Using Virtual Reality to Change the Face of Journalism
  • 360Fly: Pioneers of Spherical Video Market
  • Ricoh: The Future Potential for 360 Degree Cameras