Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Fortescue's Power: Looking to Reduce Costs Further
44:11 - Nev Power, chief executive officer at Fortescue Metals Group, discusses 4Q earnings, his outlook on iron ore prices and his outlook for the company. He speaks to Bloomberg's Angie Lau on "Asia Edge." (Source: Bloomberg)
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