Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
No Single Personality Can Unite Greece Now: Michaletos
57:49 - Balkanalysis Political Analyst Ioannis Michaletos discusses the referendum in Greece and if the vote will garner civil unrest in the country. He speaks with Erik Schatzker on Bloomberg Television’s “The Pulse.” (Source: Bloomberg)
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