Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
The Top Stocks to Watch in Asia Today
38:28 - In today’s “Stock Exchange,” Bloomberg’s Yvonne Man and Shery Ahn discuss the top stocks to watch in Asia on “First Up.” (Source: Bloomberg)
  • Japanese Market Is Showing Signs of Life: Dagan
  • Hanergy's Li Increased Short Position Before Stock Crash
  • Greece Calls on Creditors to Compromise