Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Climate Talks: What Constitutes a Win for Obama?
59:31 - Bloomberg's Caroline Hyde and Tom Keene report on the United Nations negotiations for a global agreement on climate change in Paris. They speak on "Bloomberg ‹GO›." (Source: Bloomberg)
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