Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Slowest Inflation in Two Years Ratifies Poloz's Pessimism
40:29 - Canada's core inflation rate was the slowest in two years in August, missing even the most bearish forecast, in another blow to the country’s economic outlook. Bloomberg's Greg Quinn reports. (Source: Bloomberg)
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