Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Emerging Markets: Crisis or Buying Opportunity?
02:53 - Some analysts are saying what we are currently seeing in emerging markets could rival the 1997 Asian crisis. However, others say now is the time to get in. Bloomberg's Enda Curran reports on "First Up." (Source: Bloomberg)
  • 'Silicon Valley' Producers on Working With Dick Costolo
  • Chef David Thompson: High Flyers (Full Show 10/01)
  • The Top Three Stocks to Watch in Asia Today