Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Orange Wants to Be One of `Top Players' in Spain: CEO
55:47 - March 3 -- Orange SA Chief Executive Officer Stephane Richard discusses consolidation, regulation and expansion plans in Spain and Africa. He speaks at the Mobile World Congress in Barcelona with Caroline Hyde on Bloomberg Television's "The Pulse."
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