Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Cancer Drugs Boom Spurred by FDA
25:15 - On “Before The Bell,” Bloomberg’s Betty Liu and Drew Armstrong report on today’s top trending news stories. They speak on “In The Loop.” (Source: Bloomberg)
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