Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Athens Stock Exchange Index Falls 16%
43:38 - Bloomberg's Hans Nichols, Julie Hyman and Yvonne Manreport on today's action in the global markets. They speak on "Bloomberg Markets." (Source: Bloomberg)
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