Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."
Why Alternatives Are Key During Market Extremes
54:27 - Blue Sky Alternative Investments CEO Mark Sowerby discusses investing in alternative assets during market extremes and his strategy for growth. He speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg)
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