Building a Personal Brand Customers Can Identify

June 20 (Bloomberg) -- In today's "This Maters Now," Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's "Bloomberg Surveillance."

Dassault Systemes Lifts 2016 EPS Target
09:20 - Dassault Systemes SA CEO Bernard Charles discusses 3Q earnings with Anna Edwards and Manus Cranny on "Bloomberg Daybreak: Europe." The company develops product life cycle management computer software, enabling engineers to create a three-dimensional model of a product, simulate its assembly, and test it before building a prototype.
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