What Makes a Successful Viral Video?

Nov. 1 (Bloomberg) -- Ed Brojerdi, co-chief creative officer at Kirshenbaum Bond Senecal & Partners, talks with Bloomberg's Nicole Lapin about the relationship between Disney and Lucasfilm, and what makes a video go viral. They speak on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
Is Virtual Reality the Next Mega-Trend in Tech?
47:48 - Piper Jaffray's Gene Munster and Canaan Partners' Maha Ibrahim discuss the future of virtual reality with Bloomberg Businessweek's Brad Stone on "Bloomberg West." (Source: Bloomberg)
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