The Challenges of Social Media Advertising

Sept. 25 (Bloomberg) -- Tom Carroll, president & CEO at TBWA\\Worldwide, discusses the value of advertising on social media and the challenges companies face in controlling their message. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
What You Need to Know: Greece, IMF, Carney and China
29:20 - Bloomberg's Jonathan Ferro briefs you on the day's top stories.
  • Former Greek Prince on the Country's Crisis
  • A Brief History of Heathrow Airport
  • Greeks Feel the Pain as IMF Payment Missed