How the GOP Is Trying to Kill Obama's Digital Edge

April 7 (Bloomberg) –- After the 2012 election and the failure of their state-of-the-art voter turnout predictor, the RNC hired real tech talent from real tech giants like Facebook and LinkedIn. The task at hand was to build a data platform that gives campaigns actionable data with voter profiles that tells campaigns how they can make better informed decisions. In the first installment of "Power Brokers," Bloomberg's Phil Mattingly goes inside Republican Party headquarters and gets a first-hand look at the RNC's new digital operation. (Source: Bloomberg)

Google Search: Crystal Ball for Election Results?
39:55 - Khosla Ventures partner Keith Rabois, Braintree head of commerce Harper Reed and Bloomberg’s Tim Higgins discuss how campaigns can use Google search data with Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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