What Makes Candy Crush So Addictive?

March 26 (Bloomberg) –- It's a game with more than 500 levels that pulls your emotional triggers. It seduces, provides instant satisfaction, frustrates, amuses and knows how to get you to keep on playing. 32 percent of players say they have ignored family and friends and even left children stranded at school while engaging with those blinking jelly beans. We look at why are so many people are hooked on Candy Crush.(Source: Bloomberg)

Earnest: The Modern Bank for the Next Generation?
39:54 - Louis Beryl, Earnest's chief executive officer, discusses the company's business model with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
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