Move Over NFL, the Big Ad Money Is in March Madness

March 21 (Bloomberg) -- Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's "Bloomberg Surveillance."
@TheStalwart's Killer Chart: Volatility on the Decline
18:53 - Bloomberg's Joe Weisenthal talks about what he's following ahead of today's "What’d You Miss?" Watch the show with Joe and Alix Steel every weekday at 4 p.m. ET on Bloomberg. (Source: Bloomberg)
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