Move Over NFL, the Big Ad Money Is in March Madness

March 21 (Bloomberg) -- Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's "Bloomberg Surveillance."

Full Show: Best of Bloomberg Markets Middle East (10/21)
00:38 - Bloomberg's Tracy Alloway takes a look at the week's top stories and best interviews from the Middle East. (Source: Bloomberg)
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