Move Over NFL, the Big Ad Money Is in March Madness

March 21 (Bloomberg) -- Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's "Bloomberg Surveillance."
Why Advertisers Are Increasing Native Ad Spending
58:05 - On “BWest Byte,” Nativo CEO Justin Choi discusses the expected increase in native advertising on the internet. He speaks on “Bloomberg West.” (Source: Bloomberg)
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