Automakers Hope to Build Loyalty by Thinking Small

Aug. 13 (Bloomberg) -- Bloomberg's Matt Miller examines the marketing push by General Motors and Ford to capture the millennial market with mini cars in hopes of creating loyal lifetime customers. He speaks on Bloomberg Television's "Market Makers."
Influencer Interview: Jeff Smith
10:14 - Bloomberg’s Erik Schatzker speaks with Jeff Smith, Managing Member, Chief Executive Officer, and Chief Investment Officer of Starboard Value LP on opportunities and challenges in 2016. They speak at the Bloomberg Markets Most Influential Summit in New York. (Source: Bloomberg)
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