Tech Building Brands With Celebrity Star Power

June 21 (Bloomberg) -- Walter Delph, CEO at Ad.ly examines the trend of tech companies relying on celebrities to build their brand and connect with consumers. He speaks on Bloomberg Television's "Bloomberg West."
Does Apple TV Need a Revamp?
31:05 - Homebrew VC Partner Hunter Walk, Technalysis Founder Bob O’Donnell and IDC Chief Research Officer Crawford Del Prete discuss Apple to unveil a new TV box this fall and the future of Apple’s streaming service. They speak with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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