The Challenges of Mobile Advertising Limitations

Oct. 23 (Bloomberg) -- In today’s “This Matters Now,” Thomas Gensemer, U.S. chief strategy officer at Burson-Marsteller, talks with Sara Eisen about the challenge of overcoming the limitations of mobile advertising. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
Athens Stock Exchange Index Falls 16%
42:36 - Bloomberg's Hans Nichols, Julie Hyman and Yvonne Manreport on today's action in the global markets. They speak on "Bloomberg Markets." (Source: Bloomberg)
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