The Challenges of Mobile Advertising Limitations

Oct. 23 (Bloomberg) -- In today’s “This Matters Now,” Thomas Gensemer, U.S. chief strategy officer at Burson-Marsteller, talks with Sara Eisen about the challenge of overcoming the limitations of mobile advertising. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
Watch Highlights From White House Correspondents Dinner
16:11 - Bloomberg Politics’ John Heilemann discusses his takeaway from the White House correspondents dinner. He speaks on “Market Makers.” (Source: Bloomberg)
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