Publicis to `Monetize' Twitter Audience, Levy Says

April 23 (Bloomberg) -- Maurice Levy, chief executive officer of Publicis Group SA, discusses plans to boost digital advertising revenue through a collaboration with Twitter Inc. Publicis's Starcom MediaVest Group's deal may involve spending "between four to six hundred million dollars over a period of three, four years," Levy said. He talks with Francine Lacqua on Bloomberg Television's "Countdown." (Source: Bloomberg)
Bond Yields Rise to 2015 High as Index Futures Climb
52:48 - Global bond yields climbed to the highest levels this year as the selloff in sovereign debt spread to Asia. European stock-index futures rose, while Australia’s currency strengthened after the nation’s economic growth beat estimates. Laurence Mutkin, Global Head of G10 Interest Rate Strategy at BNP Paribas expands on this story with Mark Barton on “Countdown.”
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