Publicis to `Monetize' Twitter Audience, Levy Says
April 23 (Bloomberg) -- Maurice Levy, chief executive officer of Publicis Group SA, discusses plans to boost digital advertising revenue through a collaboration with Twitter Inc.
Publicis's Starcom MediaVest Group's deal may involve spending "between four to six hundred million dollars over a period of three, four years," Levy said. He talks with Francine Lacqua on Bloomberg Television's "Countdown." (Source: Bloomberg)