Soda Wars: When a Super Bowl Ban Is the Plan
Jan. 31 (Bloomberg) -- SodaSteam is putting a lot of money on the line, taking a risky approach to its Super Bowl ad. The company is garnering attention as it received a ban from CBS for its commercial targeting major NFL advertisers Coke and Pepsi. Bloomberg's Matt Miller reports.
Most Recent Videos
Eli Lilly CEO: Getting Back to Annual Dividend Increase
59:35 - John Lechleiter, chairman, president and chief executive officer at Eli Lilly, recaps second-quarter results, offers insight into the company's drug pipeline, and discusses a return to increasing the dividend annually and the company's acquisition plans. He speaks with David Westin on "Bloomberg ‹GO›." (Source: Bloomberg)