Soda Wars: When a Super Bowl Ban Is the Plan

Jan. 31 (Bloomberg) -- SodaSteam is putting a lot of money on the line, taking a risky approach to its Super Bowl ad. The company is garnering attention as it received a ban from CBS for its commercial targeting major NFL advertisers Coke and Pepsi. Bloomberg's Matt Miller reports.
The Growth of the Action Camera Market
41:51 - Ricoh Imaging's Jim Malcolm, iON Worldwide CEO Giovanni Tomaselli and 360fly CEO Peter Adderton discuss the growth of the action camera market with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
  • Using Virtual Reality to Change the Face of Journalism
  • 360Fly: Pioneers of Spherical Video Market
  • Ricoh: The Future Potential for 360 Degree Cameras