Big Business Taps Obama Campaign Data Experts

June 21 (Bloomberg) -- Amy Gershkoff, global managing director of analytics at Burson-Marsteller, discusses data experts from Barack Obama's presidential campaigns heading into the corporate world and what they can bring to the big business landscape. She speaks on Bloomberg Television's "Bloomberg Surveillance."

How Medium Recruits High Profile Writers
31:32 - Medium head of corporate development and strategy Edward Lichty discusses the company’s business and content strategy with Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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