July 3 (Bloomberg) -- In today's "Movers & Shakers," Bloomberg's Betty Liu reports that Starbucks CEO Howard Schultz is rolling out premium-priced soft drinks as a test at a number of locations in the South. She speaks on Bloomberg Television's "In The Loop."
36:13 - Gadget makers often lean heavily on celebrity endorsements to hawk products, and Microsoft has traditionally been one of the most egregious. But for the launch of Windows 10, Microsoft has made a conscious decision not to drop money on a big name for an uncomfortable on-stage cameo. Bloomberg takes a look back at some of the most entertaining examples of when celebrities were liabilities. (Video by Sam Thonis) (Source: Bloomberg)
Most Chinese Consumers 'Laughed Off' Stock Rout: McKay
Fanuc Slumps on Weaker China Outlook
Valuation Cycle Reverses in China
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