A Peek Into Nike's $100 Million Plan for 2016
May 17 (Bloomberg) -- Lorenzo Bustani, a young Brazilian marketing executive, explains how he's advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of "The Real Brazil" special series, he gives Bloomberg's Trish Regan a tour of a Rio skatepark built by Nike - but with no trace of the company's logo.
Most Recent Videos
The Challenges Facing OPEC's Oil Output Deal
51:04 - Jodie Gunzberg, global head of commodities and real assets at S&P Dow Jones Indicies, discusses the challenges OPEC faces in getting the production cuts into play, how to play the volatility in the oil market and the outlook for gold. She speaks to Bloomberg's Yvonne Man and Ramy Inocencio on "Bloomberg Daybreak: Asia." (Source: Bloomberg)