May 17 (Bloomberg) -- Lorenzo Bustani, a young Brazilian marketing executive, explains how he's advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of "The Real Brazil" special series, he gives Bloomberg's Trish Regan a tour of a Rio skatepark built by Nike - but with no trace of the company's logo.
We Are Not Getting Closer to Greek Reforms: Derrick
36:43 - BNY Mellon Chief Currency Strategist Simon Derrick and Bloomberg Intelligence’s David Powell discuss Greece moving public sector funds to the country’s central bank, what it means for the country and its impact on the euro. They speak to Bloomberg’s Mark Barton and Caroline Hyde on “Countdown.”
Bookies Say Miliband Most Likely Next Prime Minister
Teva Said to Prepare Unsolicited Bid for Mylan
Greece Clearly Wants to Stay in the Euro: Von Pfeil
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