Coconut Water Wars: Coke, Pepsi Battle the Startups

July 1 (Bloomberg) -- Coconut water is taking over the shelves at supermarkets. Companies have been tapping into the Rio beach drink craze that is quenching the thirst of consumers across the globe. Bloomberg's Trish Regan takes a look at Brazil's super beverage. (Originally published last year.)

Full Show: Bloomberg Markets Middle East 07/24
32:40 - Full episode of "Bloomberg Markets Middle East." Guests include: Tarek Fadlallah, chief executive officer at Nomura Asset Management Middle East, and Jesse Downs, managing director at Phidar Advisory. (Source: Bloomberg)
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