May 15 (Bloomberg) -- This year millions of Americans will shell out hundreds of dollars to crawl through mud and run through fire. Military-style obstacle races are all the rage and mud-run companies have to fight harder and to compete. Tough Mudder CEO Will Dean tells Bloomberg how he keeps runners loyal to his brand in this week's "Small to Big" installment.
27:54 - Khosla Ventures partner Keith Rabois, Braintree head of commerce Harper Reed and Bloomberg’s Tim Higgins discuss how campaigns can use Google search data with Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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