Tough Mudder's Filthy Challenge to Get Dirtier

May 15 (Bloomberg) -- This year millions of Americans will shell out hundreds of dollars to crawl through mud and run through fire. Military-style obstacle races are all the rage and mud-run companies have to fight harder and to compete. Tough Mudder CEO Will Dean tells Bloomberg how he keeps runners loyal to his brand in this week's "Small to Big" installment.
Are Sauce Choices Enough to Get Diners Into Restaurants?
34:58 - Bloomberg's Brendan Greeley and Betty Liu report on restaurant chains that want to let diners customize their meals. They speak on "Bloomberg Markets." (Source: Bloomberg)
  • Why You Can't Say These Words to Market Reporters
  • Can the European Refugee Crisis be Solved?
  • Euro Market Movers: L’Oreal, Anglo American, Abengoa SA