Will `Idol' Shakeup Help Ratings, Ad Sales?

Jan. 16 (Bloomberg) -- Gigi Stone reports on American Idol's increased competition and falling ratings. She speaks on Bloomberg Television's "Bottom Line." (Source: Bloomberg)
Why Advertisers Are Increasing Native Ad Spending
42:53 - On “BWest Byte,” Nativo CEO Justin Choi discusses the expected increase in native advertising on the internet. He speaks on “Bloomberg West.” (Source: Bloomberg)
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