Brand Bond: Can You Afford 007's Lifestyle?

It's 50 years since James Bond first hit the cinema screens. It is now the most profitable film franchise in the world and set to break product placement records. Even its memorabilia is set to sell for record prices in a Christie's auction today. Why is the Bond brand so valuable? Bloomberg's Chloe Hayward reports.
AIB Posts First Profit Since 2008 as Bad Loans Improve
29:01 - March 5 -- Allied Irish Banks Plc posted its first profit since its government rescue as the recovery in the country’s housing market drove a reduction in souring loans. Chief Executive Officer David Duffy discussed the results from Dublin with Mark Barton in an interview on Bloomberg Television's "Countdown."
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