Brand Bond: Can You Afford 007's Lifestyle?

It's 50 years since James Bond first hit the cinema screens. It is now the most profitable film franchise in the world and set to break product placement records. Even its memorabilia is set to sell for record prices in a Christie's auction today. Why is the Bond brand so valuable? Bloomberg's Chloe Hayward reports.
Mila Kunis Helps Miner Become Top Emerald Producer
27:36 - Gemfields CEO Ian Harebottle discusses the gemstone business with Bloomberg's Pimm Fox on "Taking Stock." (Source: Bloomberg)
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