Why Is Apple a Bigger Brand Than Coke?

Sept. 30 (Bloomberg) –- Interbrand Corporation Global CEO Jez Frampton discusses the value of the Apple Brand. He speaks with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Deep Dive: The Fed's Dilemma
50:34 - In today's "Deep Dive," Bloomberg's Joe Weisenthal, Scarlet Fu and Alix Steel take a look at the small business optimism survey and how it reflects the dilemma facing the Fed. They speak on "What'd You Miss?" (Source: Bloomberg)
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