Here’s Why Coca-Cola Made a Monster Investment

Aug. 15 (Bloomberg) -- Coca-Cola agreed to swap some brands and buy a 17 percent stake in Monster Beverage for about $2.15 billion, increasing its bet on the burgeoning energy-drink market. Bloomberg’s Duane Sanford reports on “In The Loop.” (Source: Bloomberg)
Behind the Rebranding of Company Logos
10:20 - In today's "Brandstanding" segment, Brand Union Managing Director Benedict Gordon discusses Google and other tech companies revamping their iconic logos for much simpler ones. He speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg)
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