Apple's Cook Reaches Back to Advertise the Future

June 11 (Bloomberg) -- In today's "Movers & Shakers," Bloomberg's Betty Liu reports that Apple CEO Tim Cook is backing Apple's latest hardware and software upgrades with a barrage of advertising that reaches back to the company's past. She speaks on Bloomberg Television's "In The Loop."
The Growth of the Action Camera Market
12:29 - Ricoh Imaging's Jim Malcolm, iON Worldwide CEO Giovanni Tomaselli and 360fly CEO Peter Adderton discuss the growth of the action camera market with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
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