Apple's Cook Reaches Back to Advertise the Future

June 11 (Bloomberg) -- In today's "Movers & Shakers," Bloomberg's Betty Liu reports that Apple CEO Tim Cook is backing Apple's latest hardware and software upgrades with a barrage of advertising that reaches back to the company's past. She speaks on Bloomberg Television's "In The Loop."
Does Apple TV Need a Revamp?
14:33 - Homebrew VC Partner Hunter Walk, Technalysis Founder Bob O’Donnell and IDC Chief Research Officer Crawford Del Prete discuss Apple to unveil a new TV box this fall and the future of Apple’s streaming service. They speak with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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