BlackBerry Fires Back: Bloomberg West (04/12)

April 12 (Bloomberg) -- On today's "Bloomberg West" the focus is on innovation, technology, media and the future of business. Hosted by Emily Chang with Editor-at-Large Cory Johnson and Senior Correspondent Jon Erlichman from Bloomberg's San Francisco studio, it showcases the personalities, companies and trends that are transforming the global economy. (Source: Bloomberg)
Tech's Most Awkward Celebrity Product Launches
15:22 - Gadget makers often lean heavily on celebrity endorsements to hawk products, and Microsoft has traditionally been one of the most egregious. But for the launch of Windows 10, Microsoft has made a conscious decision not to drop money on a big name for an uncomfortable on-stage cameo. Bloomberg takes a look back at some of the most entertaining examples of when celebrities were liabilities. (Video by Sam Thonis) (Source: Bloomberg)
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