How Fireball Whiskey Became Your Favorite Shot

April 24 (Bloomberg) -- Move over, Jägermeister: the new shot of choice is Fireball Whisky, a cinnamon-flavored spirit that tastes exactly like an Atomic Fireball candy. Fireball has gone from obscure to inescapable in just a couple of years: sales have quadrupled since 2011. What’s responsible for the product’s underdog success? Bloomberg asked three seasoned New York City bartenders to help explain the Fireball phenomenon.
Hard for Airlines to Shrink Their Way to Success: Herdman
59:15 - Association of Asia-Pacific Airlines Director General Andrew Herdman discusses the restructuring of Malaysia Airlines and what it means for the company and the industry. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.” (Source: Bloomberg)
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