Rebranding: The Winners Versus the Losers

Jan. 30 (Bloomberg) -- Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's "Market Makers." (Source: Bloomberg)
The Growth of the Action Camera Market
42:48 - Ricoh Imaging's Jim Malcolm, iON Worldwide CEO Giovanni Tomaselli and 360fly CEO Peter Adderton discuss the growth of the action camera market with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
  • Using Virtual Reality to Change the Face of Journalism
  • 360Fly: Pioneers of Spherical Video Market
  • Ricoh: The Future Potential for 360 Degree Cameras