Mud and Sweat: Reebok Goes All-In on Extreme Craze

Sept. 20 (Bloomberg) –- Reebok has a plan to pump up its declining share of the athletic apparel market: they want the trainers who teach cross fit to sport their shoes and gear. Bloomberg Television International Correspondent Hans Nichols looks at the strategy. (Source: Bloomberg)

Alphabet Beats Estimates...But What About the Moonshots?
16:04 - Crawford Del Prete, IDC chief research officer, and Frank Gillett, a Forrester Research analyst, discuss Alphabet's second-quarter earnings report with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
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