Mud and Sweat: Reebok Goes All-In on Extreme Craze

Sept. 20 (Bloomberg) –- Reebok has a plan to pump up its declining share of the athletic apparel market: they want the trainers who teach cross fit to sport their shoes and gear. Bloomberg Television International Correspondent Hans Nichols looks at the strategy. (Source: Bloomberg)

Full Show: Bloomberg Best (09/30)
53:51 - A review of the week's top business stories from the U.S., Europe and Asia. (Source: Bloomberg)
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