Mud and Sweat: Reebok Goes All-In on Extreme Craze

Sept. 20 (Bloomberg) –- Reebok has a plan to pump up its declining share of the athletic apparel market: they want the trainers who teach cross fit to sport their shoes and gear. Bloomberg Television International Correspondent Hans Nichols looks at the strategy. (Source: Bloomberg)
DreamWorks’ `Home’ Has Surprise Success
11:46 - On “Before The Bell,” Bloomberg’s Betty Liu, Joe Weisenthal and Alex Barinka report on today’s top trending news stories. They speak on “In The Loop.” (Source: Bloomberg)
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