Luxury Bands Need Omni Media Strategy: Achille

Feb. 19 (Bloomberg) -- Antonio Achille, Partner and Managing Director at Boston Consulting Group, discusses using digital technology to enhance luxury brands and sales. He speaks on Bloomberg Television’s “The Pulse.” (Source: Bloomberg)
One Minute Brief: Iran Talks, McDonald's Ups Pay
40:23 - Bloomberg briefs you on the top stories of the day including: the Iran nuclear talks, a pay rise for select McDonald's employees, and the U.K.'s pre-election debate.
  • Way Beyond the Deadline and No Agreement… Yet
  • Dollar Headed Higher After `Moment of Respite': Tihanyi
  • All Sides Determined to Avoid a Bad Deal: Thakur