How Much Does it Cost to Sponsor an Indy 500 Car?
May 23 (Bloomberg) –- This Sunday marks the 98th running of the Indianapolis 500. For the race, Team Penske and Pennzoil are bringing back the iconic "Yellow Submarine" livery. Speeds during the Indy 500 can climb over 230 mph, so how much do sponsors pay for the season to have their brands fly by in a blur? Bloomberg breaks down the various parts of the "Yellow Submarine" to find out how much they can cost. (Source: Bloomberg)
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