Marketing Athletes for Sochi: Sportfolio (12/5)

Dec. 5 (Bloomberg) -- Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. CEO Mike Principe explains how The Legacy Agency will manage and leverage Celski's corporate partnerships. As college football heads towards the final Bowl Championship Series, Big Ten Commissioner Jim Delany discusses the development and business structure of the playoff system that will take effect next year. (Source: Bloomberg)

Is AT&T Mega-Deal a Match Made in Wall Street Heaven?
07:54 - AT&T Inc., the second-largest U.S. wireless provider, has agreed to acquire Time Warner Inc., owner of HBO and CNN, for $85.4 billion. Including the New York-based media company’s debt and cash, the purchase is valued at $108.7 billion, making it the biggest takeover announced in 2016. If the deal goes through, AT&T will own a prized cache of movies and TV shows it can deliver to millions of pay-TV homes, mobile phones and internet customers. Pelham Smithers Associates Managing Director discusses with Anna Edwards and Manus Cranny on "Bloomberg Daybreak: Europe."
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