Marketing Athletes for Sochi: Sportfolio (12/5)

Dec. 5 (Bloomberg) -- Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. CEO Mike Principe explains how The Legacy Agency will manage and leverage Celski's corporate partnerships. As college football heads towards the final Bowl Championship Series, Big Ten Commissioner Jim Delany discusses the development and business structure of the playoff system that will take effect next year. (Source: Bloomberg)
Amazon Portal to Launch Startup Goods
35:57 - Indiegogo CEO Slava Rubin and Y Combinator Partner Michael Seibel discuss Amazon’s expanding role in the startup community. They speak with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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