Marketing Athletes for Sochi: Sportfolio (12/5)

Dec. 5 (Bloomberg) -- Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. CEO Mike Principe explains how The Legacy Agency will manage and leverage Celski's corporate partnerships. As college football heads towards the final Bowl Championship Series, Big Ten Commissioner Jim Delany discusses the development and business structure of the playoff system that will take effect next year. (Source: Bloomberg)
Will Kellogg’s Cereal Sales Ever Return to Normal?
44:14 - Feb. 27 -- Bloomberg Businessweek’s Devin Leonard reports on changes in the way American’s eat breakfast and the impact on the cereal sales. He speaks on “Market Makers.”
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