This Shark Is the World's Most Vicious Marketer

August 6 (Bloomberg) -- Sharks don't just make a splash in the ocean. Discovery Channel's Shark Week just entered its 26th year, making it the longest running programming event on cable TV, and hooking big ad dollars for Discovery Communications. Bloomberg's Rachel Crane takes a look at one of the most profitable fish in the sea. (Source: Bloomberg)
The Ferrari ‘Legend’ Sells Dream Not Cars
51:30 - Lapo Elkan, grandson of the late Fiat chairman Giovani Agnelli, discusses what he calls the “legend” of Ferrari. He appears on Bloomberg Television’s “The Pulse.” (Source: Bloomberg)
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