This Shark Is the World's Most Vicious Marketer

August 6 (Bloomberg) -- Sharks don't just make a splash in the ocean. Discovery Channel's Shark Week just entered its 26th year, making it the longest running programming event on cable TV, and hooking big ad dollars for Discovery Communications. Bloomberg's Rachel Crane takes a look at one of the most profitable fish in the sea. (Source: Bloomberg)

Full Show: Bloomberg Markets Middle East 07/24
31:09 - Full episode of "Bloomberg Markets Middle East." Guests include: Tarek Fadlallah, chief executive officer at Nomura Asset Management Middle East, and Jesse Downs, managing director at Phidar Advisory. (Source: Bloomberg)
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