'Anchorman 2’ Marketing Machine Sets New Precedent

Dec. 6 (Bloomberg) -- DJ Edgerton, CEO at Zemoga, discusses the marketing campaign behind the film “Anchorman 2” on Bloomberg Television’s “Bloomberg Surveillance.”

Full Show: Bloomberg Technology (12/07)
10:16 - Full episode of "Bloomberg Technology." Guests include: Thrive Global CEO Arianna Huffington, Atlassian President Jay Simons, Carbon Black CEO Patrick Morley, and Common Cause Director of Media and Democracy Todd O'Boyle. (Source: Bloomberg)
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