World Cup Sponsors’ Goal: Global Brand Awareness

June 13 (Bloomberg) -- Lou Aversano, Chief Executive Officer at Ogilvy and Mather New York, talks with Betty Liu about the marketing power of the World Cup as advertisers use the games as a global platform to promote their brands, how the negative aspects of the game, including protests, can impact sponsors and the importance of the increasing popularity of the sport in the United States. He speaks on Bloomberg Television’s “In The Loop.”
Is Musk's Model S Referral Program a Warning Sign?
12:21 - Elon Musk is looking to boost Tesla sales with a little help from his friends. Tesla Motors will provide discounts when an owner recommends a Model S to a new buyer. It’s the first incentive program for the company, which eschews traditional advertising and dealer networks. Bloomberg's Dana Hull has more on "Bloomberg Markets." (Source: Bloomberg)
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