World Cup Sponsors’ Goal: Global Brand Awareness

June 13 (Bloomberg) -- Lou Aversano, Chief Executive Officer at Ogilvy and Mather New York, talks with Betty Liu about the marketing power of the World Cup as advertisers use the games as a global platform to promote their brands, how the negative aspects of the game, including protests, can impact sponsors and the importance of the increasing popularity of the sport in the United States. He speaks on Bloomberg Television’s “In The Loop.”

Black Friday: Deep Dive Into Consumer Retail Trends
46:51 - Matthew Shay, president and chief executive officer at National Retail Federation, and Bloomberg Gadfly columnist Shelly Banjo discuss consumer trends of this holiday shopping season and the negative impact of weather on recent retail sales. They speak on "Bloomberg ‹GO›." (Banjo is a Bloomberg Gadfly columnist. The opinions expressed are her own.) (Source: Bloomberg)
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