Celebrities Create a Brand Buzz

Jan. 2 (Bloomberg) -- Pappas Group President Anthony Pappas and Sculley Brothers LLC Partner John Sculley discuss the birth of lifestyle marketing. They spoke on Dec. 24 on Bloomberg Television's "Bloomberg Surveillance." (Source: Bloomberg)

Canadian Trade Minister Walks Out of Negotiations
14:45 - Canada’s trade minister walked out of talks to finalize a trade pact with the European Union, saying it now seems the bloc is incapable of reaching such agreements and that Canadian officials are returning home. Bloomberg's Caroline Connan reports on "Bloomberg Markets: European Close." (Source: Bloomberg)
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