Celebrities Create a Brand Buzz

Jan. 2 (Bloomberg) -- Pappas Group President Anthony Pappas and Sculley Brothers LLC Partner John Sculley discuss the birth of lifestyle marketing. They spoke on Dec. 24 on Bloomberg Television's "Bloomberg Surveillance." (Source: Bloomberg)
The Growth of the Action Camera Market
56:56 - Ricoh Imaging's Jim Malcolm, iON Worldwide CEO Giovanni Tomaselli and 360fly CEO Peter Adderton discuss the growth of the action camera market with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
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