J.C. Penney Broke Cardinal Rule of Retail: Johnson

Feb. 28 (Bloomberg) -- Craig Johnson, president at Customer Growth Partners, examines what went wrong with J.C. Penney CEO Ron Johnson's turnaround plan as the retailer reported its lowest sales results in more than two decades. He speaks on Bloomberg television's "Market Makers."

Twitter: Bloomberg West (Full Show 02/05)
27:06 - Full episode of "Bloomberg West." Guests: 10x Management Co-Founder Rishon Blumberg, “The Industries of the Future” Author Alec Ross and Death Wish Coffee Founder Michael Brown. (Source: Bloomberg)
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