Where Are All the Good Marketing Campaigns?

Jan. 15 (Bloomberg) –- Pivot Acquisition Corp. Chairman and Former Apple CEO John Sculley discusses the changes in consumer marketing and how buying a superbowl ad today doesn't have the same effect it did years ago with Emily Chang and Stephanie Ruhle on Bloomberg Television's "Street Smart." (Source: Bloomberg)
HTC Struggles in the Shadow of Apple and Samsung
09:17 - HTC continues to struggle in the shadow of its larger, more dominant rivals, Apple and Samsung. Bloomberg's David Ingles takes a look at the company's earnings on "First Up." (Source: Bloomberg)
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