Apple-Beats Deal: Headphones, Cool Factor, Talent

May 29 (Bloomberg) -- Bloomberg Contributing Editor David Kirkpatrick explores the reasons why Apple pursued Beats Electronics as it brings in headphones and streaming media in a $3 billion deal and what Dr. Dre and Jimmy Iovine brings to the table for Apple. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

How Medium Recruits High Profile Writers
17:54 - Medium head of corporate development and strategy Edward Lichty discusses the company’s business and content strategy with Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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