Dialing Up Demand: Bloomberg West (04/26)

April 26 (Bloomberg) -- On today's "Bloomberg West" the focus is on innovation, technology, media and the future of business. Hosted by Emily Chang with Editor-at-Large Cory Johnson and Senior Correspondent Jon Erlichman from Bloomberg's San Francisco studio, it showcases the personalities, companies and trends that are transforming the global economy. (Source: Bloomberg)
The Man Who Invented the Reebok Pump
01:15 - March 4 -- The original Reebok Pump debuted in 1989. The shoe made Reebok a force in the basketball world for the better part of the 1990s. The Pump, and its $170 pricetag, made a major statement on and off the court. Paul Litchfield, the man who invented the Pump, tells Bloomberg how it came to be. (Video by Alyssa Zahler and David Yim.)
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