How Much Baumgartner's Space Jump Is Really Worth

Felix Baumgartner’s jump was four years in planning and set records for altitude, longest free fall and speed. It also drew 8 million live streams, a new high for Google’s YouTube, but how much was it worth to Red Bull and other brands?

Sales Check With Hudson's Bay CEO Jerry Storch
16:03 - Hudson's Bay CEO Jerry Storch weighs in on Black Friday sales. He speaks on "Bloomberg Markets." (Source: Bloomberg)
  • Black Friday Retail Sales: The Winners & the Losers
  • Battle of the Charts: Retail Traffic, Euro Versus Dollar
  • 2016 Will Be a Better Year for Stocks, Here's Why