Are Company Name Changes a Successful Strategy?

Jan. 31 (Bloomberg) -- Research In Motion is making a bold move with its name change this week but how has that tactic worked for other companies? Emily Chang has the answer in today's Bloomberg West Tech Minute. (Source: Bloomberg)
The Growth of the Action Camera Market
22:16 - Ricoh Imaging's Jim Malcolm, iON Worldwide CEO Giovanni Tomaselli and 360fly CEO Peter Adderton discuss the growth of the action camera market with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)
  • Using Virtual Reality to Change the Face of Journalism
  • 360Fly: Pioneers of Spherical Video Market
  • Ricoh: The Future Potential for 360 Degree Cameras