Are Company Name Changes a Successful Strategy?

Jan. 31 (Bloomberg) -- Research In Motion is making a bold move with its name change this week but how has that tactic worked for other companies? Emily Chang has the answer in today's Bloomberg West Tech Minute. (Source: Bloomberg)

How A Coffee Shop Won a $5M Super Bowl Spot
50:20 - Death Wish Coffee Founder Michael Brown discusses how the small business won a $5 million dollar ad spot in the Super Bowl. He speaks with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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