Are Company Name Changes a Successful Strategy?

Jan. 31 (Bloomberg) -- Research In Motion is making a bold move with its name change this week but how has that tactic worked for other companies? Emily Chang has the answer in today's Bloomberg West Tech Minute. (Source: Bloomberg)
How BNP is Helping Tennis Takeover the Garden
43:23 - March 5 -- Jerry Solomon discusses what BNP is doing to help make tennis be apart of Madison Square Garden again.
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