Is it Right for Fast Food to Sponsor the Olympics?

Louise Beale visits McDonalds' newest and largest branch, at the home of the London Olympics, and finds out why it's in the company's interest to sponsor the Olympics. She spoke to Kevin Newell, McDonald's chief brand officer.
The Dollar’s Impact on ISM
45:00 - On “Before the Bell,” Bloomberg’s Betty Liu, Alex Sherman and Olivia Sterns report on today’s top trending news stories. They speak on “In The Loop.” (Source: Bloomberg)
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