What's the Best (and Worst) Ad Campaign on Twitter?

Nov. 11 (Bloomberg) -- Bloomberg deals reporter Cristina Alesci looks at the most effective Twitter ad campaigns and some that backfired as well. She speaks on Bloomberg Television’s “In The Loop.”

The State of Italian Banking Amid Economic Recovery
48:54 - Carlo Messina, chief executive officer at Intesa Sanpaolo, discusses the state of banking in Italy and outlook for recovery in the country. He speaks with Francine Lacqua on Bloomberg Television’s “The Pulse.” (Source: Bloomberg)
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