Dec. 27 (Bloomberg) -- Helima Croft, Senior Geopolitical Strategist at Barclays, and Porter Bibb, Managing Partner of Corporate Finance at Mediatech Capital Partners, discuss the advent of binge viewing and what that means for modern day advertising. They speak on Bloomberg Television's “Bloomberg Surveillance.” (Source: Bloomberg)
How Vanity Fair and Caitlyn Jenner Won the Internet
57:27 - Chris Mitchell, publisher and chief revenue officer at “Vanity Fair,” discusses the social media impact of Caitlyn Jenner’s cover shoot and the magazine’s digital strategy to monetize internet buzz. He speaks on “Market Makers.” (Source: Bloomberg)
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