An Important Book From an Important Anchorman

Nov. 19 (Bloomberg) –- On today’s “The Scene,” TheWrap Senior Film Writer Brent Lang and “The Edge: 50 Tips From Brands Thatn Lead” Author Allen Adamson discuss the branding of Ron Burgundy. They speak with Adam Johnson and Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)
Tesla's Marketing Strategy Is Brilliant: Patterson
03:06 - May 1 -- MatlinPatterson Global Advisers' Mark Patterson discusses Tesla branching out into the battery business with Bloomberg's Alix Steel on "Street Smart."
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