An Important Book From an Important Anchorman

Nov. 19 (Bloomberg) –- On today’s “The Scene,” TheWrap Senior Film Writer Brent Lang and “The Edge: 50 Tips From Brands Thatn Lead” Author Allen Adamson discuss the branding of Ron Burgundy. They speak with Adam Johnson and Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)

How Medium Recruits High Profile Writers
11:28 - Medium head of corporate development and strategy Edward Lichty discusses the company’s business and content strategy with Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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