Does It Pay to Advertise During the Oscars?

Feb. 22 (Bloomberg) -- Saatchi & Saatchi's Durk Barnhill discusses ad spending for a spot during the Oscars with Jon Erlichman on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
Does Apple TV Need a Revamp?
20:15 - Homebrew VC Partner Hunter Walk, Technalysis Founder Bob O’Donnell and IDC Chief Research Officer Crawford Del Prete discuss Apple to unveil a new TV box this fall and the future of Apple’s streaming service. They speak with Bloomberg’s Emily Chang on “Bloomberg West.” (Source: Bloomberg)
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