White-Hot Superminis Drop from Sky as Next Big Buy

Aug. 13 (Bloomberg) -- They may be tiny, but with an average price tag of just $15,000 supermini cars like Chevy's Sonic and Ford's Fiesta are catching the eyes of millennials across the country. But it's not just the low cost that is attracting young drivers. Bloomberg's Matt Miller takes a look at the ways car makers are making superminis a trendy choice for the road.
Talking Mobile: Bloomberg West (03/02)
32:28 - Mar. 02 -- Full episode of BWest. Guests include Brad Stone, Serena Saitto, Mario Zanotti and George Barrett. (Source: Bloomberg)
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