Why a Lamborghini SUV Is Not a Crazy Idea: CEO

August 16 (Bloomberg) -- Lamborghini CEO Stephan Winkelmann speaks with Bloomberg's Guy Johnson about the manufacturer's move into the luxury sport utility market. (Source: Bloomberg)
Blippar: Harnessing the Power of Augmented Reality
38:14 - "Bloomberg West" takes us inside Blippar, a unicorn that's harnessed the power of augmented reality as a tool for mobile advertising and visual search. (Source: Bloomberg)
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