The Science of Marketing Begins With Brain Tests

April 26 (Bloomberg) -- It's easy for businesses to keep track of what we buy but it's harder to figure out the why. As brands try to be the most innovative or the coolest, an emerging field of marketing is using science to give companies the edge. (Source: Bloomberg)
Roubini Sees $70 Barrel as `New Normal' for Oil Prices
10:05 - Nouriel Roubini, chairman of Roubini Global Economics LLC and a professor at New York University's Stern School of Business, talks about the global economy, the outlook for oil prices, Greece's debt crisis and Federal Reserve policy. Roubini speaks with Erik Schatzker and Stephanie Ruhle at the Milken Institute's 2015 Global Conference in Beverly Hills, California, on Bloomberg Television's "Street Smart." Bloomberg's Matt Miller also speaks. (Source: Bloomberg)
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