The Science of Marketing Begins With Brain Tests

April 26 (Bloomberg) -- It's easy for businesses to keep track of what we buy but it's harder to figure out the why. As brands try to be the most innovative or the coolest, an emerging field of marketing is using science to give companies the edge. (Source: Bloomberg)
Square Rival iZettle Raises $67M From Intel and Zouk
02:59 - Today’s "BWest Byte" is $67 million, for how much iZettle, a Swedish payments startup and rival to Jack Dorsey's Square, has raised from Intel and Zouk. Bloomberg's Matt Miller reports on "Bloomberg West." (Source: Bloomberg)
  • What's Next for Flexible Electronic Technology?
  • Facebook Cracks Down on Video Pirates
  • Deep Dive: Is Market Turmoil Hurting Consumer Sentiment?