The Science of Marketing Begins With Brain Tests

April 26 (Bloomberg) -- It's easy for businesses to keep track of what we buy but it's harder to figure out the why. As brands try to be the most innovative or the coolest, an emerging field of marketing is using science to give companies the edge. (Source: Bloomberg)

Deep Dive: German Yields, Geopolitical Risks
31:41 - On today's "Deep Dive," Bloomberg's Joe Weisenthal and Alix Steel take a look at German yields and geopolitical risks. They speak on "What'd You Miss?" (Source: Bloomberg)
  • Which Retailers Have the Best Deals on Toys?
  • How to Play the Volatility in Stocks
  • The Politics of High Drug Prices